Belleterre is a private coastal retreat where everything detail is thoughtful and collected. The brand takes on a softer coastal heritage feel with deep navy, muted green, warm ivory, and faded blue give the palette that timeless reflective of the surrounding property and town. A hand drawn oyster shell with a hydrangea bud became the central mark. The delicate botanical and costal linework embody the serene and intentional design of the historic hotel. Delicate serif typography and subtle script accents build on the sense of heritage, while tactile textures and brass details add warmth. The result is balances traditional coastal charm with a more modern elevation. Wether you are walking in the expansive gardens, enjoying a body scrub at the spa, or dining at their in house restaurant, you will feel each element of intentionally at Belleterre – even in their branding.