This is a grown up take on summer camp for people who actually want to get outside but still appreciate a good bed at the end of the day. This brand grabs the nostalgia of summer camp and brings it to adulthood. I wanted the identity to feel adventurous (but not too seriously). Deep greens, warm rust, cream, and natural wood tones bring back youthful memories of being outdoors, while vintage inspired illustrations, playful typography, and little details like pennants, patches, matchbooks, and key tags add personality. Everything feels like it’s been collected over time. The result is a brand that feels peaceful, playful, and genuinely connected to the outdoors.